It seems as though Ford is branching out from it’s normal marketing tactics with this fresh ad. Normally their commercials are of the “look at this big ol’ truck, look at all the mud it can get through, men like this truck” variety. With this advertisement featuring the world’s most badass dad, Bryan Cranston, they’re taking a little bit of a departure from their old ways. As always, there’s still a large focus on American pride, and getting your hands a little dirty (there’s

This past week my M-School cohort got to visit Ignited Advertising in El Segundo to discuss the art of business presentations in a digital age. We got to speak to two industry greats, Eric Johnson and Michael Weiss. Eric gave us a tour of his brain child "El Camp" a creative co-working space inspired by the collaboration that comes along with Summer Camp. We get to visit a lot of creative office spaces in this class, but El Camp was really one of a kind. If I had to describe

When I first caught a glimpse of this advertisement, I immediately wanted to know who's idea this was. This set of amazing photos is for a company called PPS, a financial services company in South Africa. This company is specifically dedicated to assisting graduate professionals with their financial planning. PPS interacts directly with many professional women, and decided to use their platform to dispel some stereotypes about women. The target of this ad is specifically for

As a 21 year old single college student, I don't generally have the problem of trying to get children to eat dinner. However, when I ran into this ad, it still resonated with me and made me chuckle. Dolmio's team did a great job of making a short, sweet and easily digestible ad that one wouldn't normally equate with pasta sauce. While I still enjoyed this ad, I'm clearly not the target audience. Dolmio was looking to target parents (specifically in Europe as indicated by the

Last week we ventured over to El Segundo to pay a visit to our friends at MullenLowe Media Arts Lab. Matt and Bryan, two Analysts at the company walked us through what it means to be in Analytics. If I had to describe this visit in three words, they would be Educational, and Extremely Helpful. Matt and Bryan walked us through MullenLowe's office, with an open floor plan and a dog-friendly policy. After our walk around the office, Matt and Bryan described what a day in the lif

In a spot for the popular DNA testing site 23andMe, 72andSunny decided to introduce us all to our genes. In the video above (and in a few other spots, specializing in specific genes) 23andMe personifies the different genes that they can identify with their analysis, to show audiences what they can learn about themselves. Which, I personally think is an ingenious way to discuss a hard to understand product. The objective of this spot is to help consumers understand what they c

This past week, we got to listen in on how Dollar Shave Club makes their revolutionary product line. While we didn't get to actually visit the Agency during this particular "Agency Visit" I have a feeling it looks a little something like this: Thanks to the magic of the internet, it's like we're all there right now! Back to our visit with DSC, if I had to describe this session in three words they would be Snazzy, Sincere and Smart. We were lucky enough to have Nick Virginio,