Last week we had the chance to visit TOMS office in Playa Vista, to learn all about sustainable business development in the modern world. If I had to describe this visit in three words they would be: fun, creative, and purposeful. Immediately after walking in my thoughts were "this place is so aesthetically pleasing." Walking around you might think you're on the set of some trendy photo shoot or the nightmare of a baby boomer. (pictures for reference) The space is completely

This week Absolut vodka told us to cut the crap, and stop sugar coating things (while drinking Absolute vodka). The objective of this ad was very clear, but done in a fun and insightful way. They're trying to tell people about their new sugar-free Grapefruit flavor of vodka. Their target audience is likely going to be health conscious women, due to the nature of the product. What I love about this ad, is that they clearly dove into more insight than just "women are monitoring

This past week we took a trip to Deloitte Digital in Manhattan Beach. If it had to summarize the trip in a few words it would me: Intimidating, intelligent and incredibly helpful. Intimidating because walking into their office building there was this overwhelming sense of professionality. Being a senior, I've had some real adult work experience but this place was next level adulting. The full regalia of blazers and button ups, accompanied by the clean looking office helped hi

This week Lacoste came out with a delightfully unexpected CSR campaign, that gave me some hope for tasteful ways to do good in the corporate world. The famous polo shirt company decided to use their resources and support the International Union for Conservation of Nature campaign with their iconic crocodile. They gave their mascot a little bit of a break for the production of 1775 limited edition shirts, printed with the different species of extremely endangered populations i