Overview Target The popular ice cream brand is clearly looking to target some younger audiences. With this sporadic "random" ad, Insight In the article, Baskin Robbins describes that they wanted to make some advertisements that were less product based. They wanted to inspire a more emotional appeal in their viewership rather than just talk about how great Ice Cream is. Brand Idea/Positioning Baskin Robbins is trying to portray themselves as a brand for young people vs. moms b

Overview Most Americans have the same sentiment about the news in recent years. We're constantly bombarded with horror stories about what's going on in our government, shootings and terrible incidents. We're becoming desensitized to the news being a mess, that we don't even notice the negative impact it's having on us. Dairy Pure, decided to remind Americans that we don't have to surround ourselves with the bad news of today with their most recent spot. Target From the advert

Overview It seems like every day on social media is "National _____ Day". Whether they're created to promote products or a happy accident, companies are intelligently taking advantage of it. This year Werther's, the good ol' caramel at the bottom of your grandma's bag, decided to jump on this train. On National Caramel day, they decided to combine this trend with the increasingly popular experiential "adult play" trend. They build a "Caramel Candy Land" that consumers can wal