Overview DDB was thinking outside the "rainbow" with their newest SuperBowl ad for Skittles. Instead of a conventional 30 second Super Bowl ad, DDB has created four 15 second teasers for their "actual" commercial, all featuring David Schwimmer. In the 15 second teasers, David Schwimmer quite literally teases the audience by saying "You'd probably like to know if this is a scene from the Skittles Super Bowl commercial." Schwimmer then explains that no one is actually going to

In a nutshell Brand purpose and CSR can play extremely beneficial roles in QSR, when the appropriate time is taken to strategize for them. Brand Purpose There's never a downside to creating a brand strategy. Successful branding can provide so many benefits to a company, it can provide the brand more recognition, enhance brand loyalty, and create greater differentiation in the brand's category. Branding allows QSR establishments like Chick-fil-A to be more than just another fa